Evaluation: Question 4

Who would be the audience for your media product?

In answering the question of who would be our audience, it is useful to look at how closely our opening film, matches the earlier survey findings .

 Given that our findings and secondary findings (correspondence analysis of genre preferences in UK film audiences, see below) more males watch horror films independently of females, are film is more likely to be watched by males independent of a female being present, while females are more likely to watch our film but only in the company of males. Furthermore, males are more likely to watch our film in the company of other males as a shared experience i.e. going as a group to the cinema.

Correspondence analysis of genre preferences in UK film audiences

We decided to also research whats appealing about horror films to know what our audience enjoys the most in a horror film,  the majority of the people asked chose the scary plot as the factor that makes slasher films the most appealing, so we took this into account and made this our main priority for our target audience, to deliver the film as scary as possible.




We also asked how often our audience watches horror slasher films to see how often they enjoy watching horror films. 8 of our audience members watch horror movies once a month, showing how they like to watch horror films every once in a while, maybe because they don't want to get bored of the films, or want to see one very successful horror slasher movie every month.

Secondary Audience:

We also considered a secondary audience, although our target audience are male teenagers, our film could also appeal to a wide variety of audiences, especially young adults of both gender, as 25 +, young adults, are the second group of people that watch horror slasher films the most. Plus the young adults could find our film appealing as they're more mature and understand the consequences of the dangers of being inappropriate.


Film Screening:

In terms of audiences that are more likely to watch our film, there are 2 audiences, the cinema and online cinema audience. In the survey, cinema, Netflix and online where the places that our target audience watch horror slasher films the most, as online screening is becoming  more popular due to it's easy access. Due to our audience being 15 - 19 year olds, they are most likely to be in education, especially college or university, where they have to spend a huge amount of money for school fees, so therefore our audience are more likely to be people that watch online movies.

Another group of audiences that also would find our film appealing, are teenagers that enjoy watching movies in the cinema, as research shows, 50% of our target audience said that cinemas are the place they enjoy watching horror movies the most. 


From our research, I have gathered most of them want to look cool whilst watching the film, or to make an experience out of the film to go out and socialise with friends at the cinema, but not many cinemas, as most of our target audience only watch horror movies once a month.

From this audience research I have gathered, that my target audience are teenagers from the ages of 15 - 19 who are mostly male who want thrills from a movie, who enjoy horror movies that have a scary plot, and watch them every month, and enjoy watching them in the cinemas and online with their friends.